New Arrivals

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  • rise & roar

    Game day ready gear for the cougar faithful

  • WE HIT TURBULENCE

    Get ready to roar, ROC—it’s about to erupt
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#WEARTHEGOOD

So clean. Best BYU gear out there.

Issac H.

Verified Buyer

Literally the best BYU gear around!

Michelle G.

Verified Buyer

I genuinely love my Salt Hive tops!! They’re super comfy and I will definitely be wearing one to every game this season!

Brook E.

Verified Buyer

The only way to rep the Y!! Go Cougs!

Bryan T.

Verified Buyer

What a conversation starter!! Love wearing my testimony!

Amy P.

Verified Buyer

Love, love, love my new hoodie! And everything from Salt Hive!!

Anna C.

Verified Buyer

Fresh shirts. Quick shipping.

Tyler X.

Verified Buyer

Super soft. Awesome quality. Love the colors and design. Best sweatshirt ever.

Lucy L.

Verified Buyer

Most underrated BYU gear out there 🔥

Zach B.

Verified Buyer

Salt Hive has the best game day drip to support the cougs!

Tanner B.

Verified Buyer

  • Limited Drops, Lasting Meaning

    Small runs with meaning — not just another logo on a shirt.

  • Made for Cougar Nation

    Officially approved & licensed by BYU for fans who make every game feel like home.

  • Salt of the Earth

    Community, faith, and culture rooted in the gospel, carried beyond Utah.

  • FREE SHIPPING OVER $99

    Stock up, Rise and Roar. It’s on us.